Case Study
PETER LUGER LAS VEGAS
Brief:
Commission for a site-specific photographic suite that bridged Peter Luger’s Williamsburg heritage with the new Las Vegas interior language, delivered as a curated, installation-ready collection.
Process:
Reviewed my Williamsburg archive to select images that could anchor the new Las Vegas collection.
Conducted an on-location shoot at the original Peter Luger, capturing architectural details, staff, and atmospherics.
Maintained close collaboration with the art consultant throughout the project to ensure the images fit the interior vision.
Processed and delivered high-resolution scans of the 35mm film negatives, preserving the film’s texture and character.
Outcome:
A curated collection of 33 original black and white analog photographs.
Client: Peter Luger / Caesars Entertainment International
Art Consultant: Eaton Fine Arts
Interiors: Jeffrey Beers International
Purchasing Agent: Canoe Hospitality